Definition:
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Tasks include:
(a) planning, developing and organizing advertising policies and campaigns to support sales objectives;
(b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
(c) writing advertising copy and media scripts, and arranging television and film production and media placement;
(d) collecting and analysing data regarding consumer patterns and preferences;
(e) interpreting and predicting current and future consumer trends;
(f) researching potential demand and market characteristics for new goods and services;
(g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
(h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
(i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
Job Description: 1) Measures and draws outlines of advertising space on dummy newspaper copy and compiles and records identifying data on dummy copy and other worksheets used as guides for production workers: Computes total inches of advertising and news copy for next day’s edition, using adding machine, and reads chart to determine required number of […]
ADVERTISING-SPACE CLERK Read More »
Job Description: 1) Distributes advertising material, such as merchandise samples, handbills, and coupons, from house to house, to business establishments, or to persons on street, following oral instructions, street maps, or address lists. 2) May be designated according to type of advertising material distributed as Handbill Distributor; Pamphlet Distributor; Sample Distributor. 3) .
ADVERTISING-MATERIAL DISTRIBUTOR Read More »
Job Description: 1) Compiles and dispatches advertising schedule and material to composing room of daily or weekly publication: Reviews advertising order and prepares advertising schedule, listing size of ad, date(s) to appear, and page and position of ad. 2) Searches advertising files and selects mat that corresponds to advertising layout. 3) Dispatches mat, advertising layout
ADVERTISING-DISPATCH CLERK Read More »
Job Description: 1) Compiles advertising orders for submission to publishers and verifies conformance of published advertisements to specifications, for billing purposes: Reviews order received from advertising agency or client to determine specifications. 2) Computes cost of advertisement, based on size, date, position, number of insertions, and other requirements, using rate charts. 3) Posts cost data
Job Description: 1) Plans, coordinates, and directs advertising campaign for clients of advertising agency: Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics. 2) Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to