DEMONSTRATOR AND PRODUCT PROMOTER

Job Definition:

• Sales demonstrators demonstrate goods at commercial premises, exhibitions and private homes.

Job Description:

• Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Duties and Tasks:

• 1) Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
• 2) Identify interested and qualified customers in order to provide them with additional information
• 3) Keep areas neat while working, and return items to correct locations following demonstrations.
• 4) Practice demonstrations to ensure that they will run smoothly.
• 5) Prepare and alter presentation contents to target specific audiences
• 6) Provide product information, using lectures, films, charts, and/or slide shows.
• 7) Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
• 8) Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
• 9) Research and investigate products to be presented to prepare for demonstrations.
• 10) Sell products being promoted, and keep records of sales.
• 11) Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
• 12) Train demonstrators to present a company’s products or services.
• 13) Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
• 14) Work as part of a team of demonstrators to accommodate large crowds.
• 15) Write articles and pamphlets about products.
• 16) Stock shelves with products.
• 17) Suggest specific product purchases to meet customers’ needs.
• 18) Transport, assemble, and disassemble materials used in presentations.
• 19) Visit trade shows, stores, community organizations, and other venues to demonstrate products or services, and to answer questions from potential customers.
• 20) Collect fees or accept donations.
• 21) Contact businesses and civic establishments to arrange to exhibit and sell merchandise.
• 22) Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, and customers.
• 23) Give tours of plants where specific products are made.
• 24) Instruct customers in alteration of products.
• 25) Learn about competitors’ products and consumers’ interests and concerns in order to answer questions and provide more complete information.
• 26) Recommend product or service improvements to employers.

Activities:

• 1) Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• 2) Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• 3) Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests
• 4) Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
• 5) Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Abilities:

• 1) Oral Expression — The ability to communicate information and ideas in speaking so others will understand
• 2) Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
• 3) Speech Clarity — The ability to speak clearly so others can understand you.

Knowledge

• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.